New Delhi, Nov. 19 -- Dell Technologies has appointed Anurag Arora, Senior Director and General Manager, Consumer Sales, India, to lead its consumer business in India. With more than 28 years in sales, product management, channel distribution and retail, Arora will focus on growth across Dell.com, retail and partner networks as the market shifts toward AI-enabled personal computers.

The promotion formalises a leadership move that, by Dell's own account, is geared toward accelerating consumer growth at a moment of rapid product and channel change. According to the company release, Rajkumar Rishi welcomed the appointment with these words: "Anurag's appointment marks an exciting chapter for our India consumer business. His deep understandin...