New Delhi, Oct. 15 -- In today's rapidly evolving digital market, consumer insights are the bedrock of strategic decision-making for brands. Yet traditional research methods-long surveys and focus groups-are increasingly seen as slow, costly, and outdated. Enter Consuma, a Bengaluru-based startup that is rewriting the rules of consumer research with the power of AI.

Founded in 2021 by Abhilash Madabhushi while still a student, Consuma has quickly made a name for itself among global brands like Godrej and Britannia. Its AI engine enables companies to derive deeper, actionable insights from digital behavior data-at a fraction of the time and cost.

The recent infusion of $1.3 million, led by Equirus InnovateX Fund and bolstered by angel in...