New Delhi, March 17 -- The COVID-19 pandemic has revolutionized the way businesses function, emphasizing the importance of innovation for future success. To gain a better understanding of consumers, businesses must explore beyond traditional approaches and adopt new technologies, resulting in increased consumer engagement and retention.

In the rapidly evolving technological landscape, businesses are finding more innovative ways to engage users, with real-time engagement being a significant game-changer. Digital worlds have the power to simulate real-life environments and even surpass the boundaries of reality, improving lives in various ways.

Utilizing Real-Time Engagement (RTE), businesses have been able to offer immersive and personal...