New Delhi, Nov. 7 -- AWS announced the launch of AWS Marketplace in India, allowing customers and sellers to transact in INR. The move lets India-based Independent Software Vendors (ISVs), consulting partners and global technology providers list, price and invoice in local currency. Customers will be able to use local invoicing and payment options for Marketplace purchases, while sellers can simplify tax compliance and billing in a familiar currency.

AWS positions the change as a way to reduce traditional procurement friction and accelerate enterprise adoption of cloud services - particularly as organisations adopt AI and related tooling. AWS Marketplace already lists more than 30,000 transactable offerings across 70+ categories, includi...