New Delhi, Oct. 6 -- Zoho's Arattai is gaining traction in India's app stores and has added an official Android TV client. The app combines multi-device support (Linux, macOS, Windows), meeting tools, a personal "Pocket" store, and a privacy-forward, no-ads positioning - features Zoho says target users on low-end phones and unreliable networks and that set it apart from rivals such as WhatsApp.

Zoho's messaging app Arattai is widening its footprint beyond phones with an official Android TV app , a capability not offered by mainstream rivals. The move gives Arattai a distribution and usage angle that, together with multi-device support and low-bandwidth design, is shaping its push against WhatsApp. Netizens have even dubbed it the 'WhatsA...