New Delhi, Dec. 11 -- Apple's steady retail march across the country reflects more than physical expansion. It signals how global tech companies recalibrate for an India that is no longer just a supply-chain base or a high-growth sales market but a geography where consumer behaviour, financing adoption, and service-driven ecosystems are reshaping the definition of premium retail.

Apple's latest opening in Noida fits into that pattern. Each new store is not merely a new address; it is a deliberate step in a timeline that began with Apple BKC in 2023 and has since spread across three major regions. The company's India strategy is unfolding through physical touchpoints designed to build confidence among first-time buyers, deepen service eng...