New Delhi, March 25 -- An important move in further empowering small businesses and lowering access to affordable shopping is Amazon India's announcement regarding zeroing out referral fees on all products less than Rs.300. The initiative covers over 1.2 crore items in different categories, signifying a considerable transformation in the e-commerce landscape.

Backing Small Enterprises: Remove referral fees and Amazon India reduces the sellers' costs incurred to enable more competitive pricing.

Bouncing Back: With this development, more sellers are anticipated, thus increasing the number of products available to consumers.

Augmented Affordability: Lesser fees and thereby lower shipping costs may result in better bargains for buyers, par...