New Delhi, July 17 -- In a first-of-its-kind GenAI partnership in India, Bharti Airtel has announced a collaboration with Perplexity, the AI-powered conversational search engine, to offer all its 360 million customers a free 12-month subscription to Perplexity Pro, valued at Rs.17,000.

This partnership spans Airtel's mobile, broadband (Wi-Fi), and DTH customers. Users can claim their subscription through the Airtel Thanks app, gaining access to a powerful real-time knowledge tool that transforms the search experience from a list of links into precise, human-readable answers powered by the latest AI models.

Perplexity AI a next-generation AI search and answer engine that goes beyond traditional search engines by providing real-time, accu...