New Delhi, Nov. 7 -- Bangalore-based Game State Labs secured $2 million in a seed round led by PeerCapital and Neon Fund. The investment will help expand product development, strengthen engineering and go-to-market teams, and accelerate global expansion as the company redefines how games understand and engage players.

Founded in 2025 by Aashbir Bhatia, Ashwin Ramakrishnan, and Jagveer Gandhi, Game State Labs captures millions of in-game events per second, incorporating full player states to generate real-time, AI-ready data. This surpasses traditional gaming analytics that focus on clicks, offering a dynamic system that adapts player experiences continuously.

The firm's AI-driven personalisation uses real-time data and long-term player ...