New Delhi, Dec. 9 -- Enterprises are approaching a major inflection point in digital commerce. Rather than guiding consumers through multiple clicks across apps and websites, AI is beginning to manage the entire journey from product discovery to secure payment. The latest breakthrough comes fromOpenAI and Instacart, introducing the first fully integrated grocery shopping and checkout experience within ChatGPT.

With a simple request like asking for a meal idea, users can now browse recommended items, build a cart, and complete payment instantly, all without leaving the conversation. This milestone marks the true emergence of agentic commerce, where AI autonomously turns consumer intent into revenue.

For the first time, shoppers can find ...