New Delhi, June 24 -- Adobe has introduced LLM Optimizer, a new enterprise-grade application designed to help businesses enhance brand visibility and customer engagement as generative AI becomes the interface of choice for consumers. Launched at Cannes Lions, LLM Optimizer enables marketing and digital teams to monitor AI-driven traffic, benchmark brand performance, and apply content recommendations that improve discoverability across AI-powered browsers and chat services.

"Generative AI interfaces are becoming the go-to tools for how customers discover, engage, and make purchase decisions," said Loni Stark, Vice President of Strategy and Product, Adobe Experience Cloud. "With LLM Optimizer, we are enabling brands to confidently navigate...