Mumbai, Nov. 18 -- Tata Motors has quietly opened unofficial bookings for the all-new Sierra ahead of its official debut on 25 November. While these are not formal bookings via Tata's own website, authorised Tata dealerships have started accepting advance reservations.

The booking amount reported at several outlets is Rs. 25,000, matching the token values seen for other major Tata launches. Customers placing these early reservations will likely get priority access when Tata begins formal bookings and deliveries post launch.

With the Sierra's design, triple-screen interior, and several first-time Tata features already revealed, these tentative bookings suggest that anticipation is high. Potential buyers are cautioned that final specifica...