Mumbai, Jan. 15 -- Mahindra has announced a strong response for its latest SUV launches, with the newly introduced XUV 7XO and the electric XEV 9S together registering a cumulative 93,689 bookings. This figure was recorded by 2pm on 14 January and translates to an estimated booking value of over Rs. 20,500 crore, calculated at ex-showroom prices.

Bookings for the Mahindra XUV 7XO officially opened earlier this week at Rs. 21,000, shortly after the SUV's market launch. Positioned as the successor to the XUV700, the 7XO features refreshed exterior styling, a thoroughly updated cabin, and a host of new-age features aimed at strengthening Mahindra's presence in the premium SUV segment.

The XUV 7XO is available across multiple trims includin...