Nairobi, Jan. 5 -- For many people, every January means looking back at what went wrong or imagining what could go right.

Increasingly, that reflection for Kenyans is taking place on vision boards, covered in inspiring Pinterest and magazine cut-outs, and quotes to map out future goals. They want to see visual maps of intention that help them focus, stay accountable, and dream bigger.

Esther Nalotwesha

Esther Nalotwesha created her first vision board last year after repeatedly encountering the trend on TikTok.

She says she had always been used to writing her goals down in a notebook, but creating a vision board felt like a creative shift.

"Around December last year, my "For You Page was full of vision board content, and I thought to ...