Nairobi, Jan. 28 -- Tribe Hotels Group, the Nairobi-based hospitality firm behind Tribe and Trademark Hotels, has taken over the management of a coastal property in Kilifi, as part of its strategy to grow operations beyond the capital and into key destination markets.

The beachside property, previously operating as Kilifi Beach Villas, will now be run under the Tribe Beach House brand, marking the group's first managed property on Kenya's coast.

Under the management arrangement, Tribe Hotels will oversee day to day operations, service delivery and guest experience at the Kilifi property, leveraging its hospitality expertise developed in Nairobi's urban hotel market.

"The owner of Kilifi Beach Villas, still owns the property, Tribe is t...