Nairobi, Nov. 12 -- Each year, as we develop our annual sustainability report, we take a moment for deep reflection. We analyse key metrics, track progress, and measure our outcomes against established goals.

This year, as we release the 2024 report, titled A Sustainable World is a Transformed Africa, a clear and urgent theme has emerged, one that challenges core assumptions in the global sustainability conversation.

For too long, this dialogue has focused primarily on tangible assets. When we hear "green investments," images of vast solar farms, towering wind turbines, and large-scale climate-resilient infrastructure projects often come to mind. These remain crucial elements of a sustainable future.

However, our experience across Afri...