Nairobi, Jan. 18 -- The government plans to spend up to Sh100 million annually to pay social media influencers and bloggers to promote government narratives online, aiming to improve its image and boost public awareness of its programmes.

The Ministry of Information, Communication, and the Digital Economy (MICDE) is seeking the allocation to fund its objective of "positively profiling the government brand," in collaboration with the Presidential Communication Service and the Office of the Government Spokesperson.

The move comes amid growing dissent on social media, with many recent protests organised online, prompting the State to turn what has been a headache into an opportunity to engage citizens.

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