Nairobi, Nov. 13 -- The valuable SportPesa gaming trademark faces a legal challenge after a fresh suit was filed in court alleging fraudulent transfer of the brand ownership, tax evasion and forgery.

Businessman Paul Ndung'u has asked the High Court to issue orders stopping Milestone Games, which is associated with his former partners-turned rivals, from using the SportPesa trademark pending the determination of the matter.

The Registrar of Trademarks has been dragged into the case for facilitating the alleged fraudulent transfer of two trademarks from Pevans East Africa to UK-based SportPesa Global Holdings Limited (SPGHL) for £100,000 (Sh17.3 million) each.

Mr Ndung'u, one of the shareholders of Pevans East Africa, had filed a s...