Nairobi, Nov. 25 -- For thousands of Kenyan smallholder farmers, macadamia offers a growing opportunity, a high-value crop with the potential to positively impact rural livelihoods.

Kenya already ranks among the world's top three macadamia producers, and as global demand for these "green gold" nuts continues to rise, we are well-positioned to cement our place as a leading global supplier.

Growing health and lifestyle trends are driving consumers toward nutrient-rich, plant-based snacks and nuts like macadamia are increasingly viewed as a premium source of healthy fats and protein.

At the same time, its use as a high-value ingredient in confectionery, bakery, and luxury food products continues to keep global prices strong.

However, to ...