Nairobi, Feb. 8 -- Kenya-headquartered music streaming firm Mdundo recorded a 25.5 percent drop in revenue in the six months to December 2025, despite expanded mobile money and telecom billing partnerships in recent years aimed at stabilising subscription income.

Mdundo's revenue in the first half of its 2025/26 financial year declined to 4.4 million Danish Krone (Sh89.6 million), from 5.8 million DKK (Sh118.2 million) a year earlier.

"The decline was primarily driven by a sharp reduction in advertising revenue and lower direct sales activity," the African-focused streaming firm said.

Kenya, Nigeria and Tanzania are Mdundo's largest markets, and the firm has been partnering with telecom operators like Safaricom and MTN, allowing users ...