Nairobi, Jan. 19 -- Isuzu East Africa has tightened its grip on Kenya's new vehicle market, racing further ahead of CFAO Mobility Kenya as unit sales rebounded in 2025 on the back of easing financing costs and a stable shilling.

Data from the Kenya Motor Industry Association (KMIA) shows that new vehicle sales rose to 13,583 units in 2025, up from 11,352 the previous year, a 19.65 percent increase.

The recovery marks a turnaround after three years of subdued demand on a raft of shocks, including high interest rates, currency volatility, increased taxation and delayed payment to government contractors.

Isuzu was the biggest driver of rebound in showroom vehicles, growing sales of its pick-ups, buses, trucks and SUVs from 5,390 units in ...