Nairobi, Feb. 3 -- Onsongo grew up in a prolific farming family just outside Kisii town. The family's patriarch was the chairman of the largest local agricultural cooperative, while the matriarch championed numerous social causes in the community.

Public service, helping others, really defined how the family viewed respectability and success. Both an uncle and an aunt of Osongo's worked in the county government.

Family reunions championed stability and predictability.When Osongo graduated from Kisii University, he wanted to start up an agribusiness venture like his friends. However, family members advised him against it due to the risks and uncertainties involved.

They were gently guided towards a more secure path to instead get employ...