Nairobi, Nov. 18 -- For a long time, healthcare in Kenya was reactive. You went to the doctor when something hurt, something changed or something worried you. Preventative health felt like a luxury; almost like an add-on. But lately, something has shifted.

The youth, especially young women, are becoming more curious about their bodies. They want to understand their hormones, cycles, skin, nutrition and mental health long before anything goes wrong.

So what changed? Honestly; marketing did.

Preventative health is now being shaped less by hospitals and more by the digital world. A single Instagram post from a creator about pap smears can spark more conversation than a billboard.

A TikTok on diabetes can reach thousands of households wit...