Nairobi, Dec. 16 -- Facebook is now more popular than TikTok in Kenya, as more internet consumers have shifted to the Meta-owned social media platform, lured by its strategic crossover to emphasise video content, primarily through the massively popular short-form videos.

The 21-year-old social media platform jumped one place to become the country's second-most visited internet platform in 2025, according to data from the web infrastructure provider and traffic monitor Cloudflare. TikTok held the top position in 2024.

Google remained Kenya's most popular internet platform. In contrast, Microsoft and YouTube, which were the fourth and fifth most popular services among Kenyans in 2024, respectively, lost their positions to Instagram and Wh...