South Africa, May 8 -- Since its inception in 2016, the IAS Agency Credentials Award has celebrated agencies that go beyond mere dazzling creativity, recognising the substance behind the sparkle. Relaunched in partnership with DMASA in 2020 - and marking a ten-year collaboration between IAS and DMASA in 2025 - this award is now a permanent part of the Assegai Awards. It offers agencies the opportunity to have their credentials judged by those who matter most: marketers. No peers judging peers - only honest feedback from real decision-makers.

In a strong show of support, IAS will sponsor the first 10 entries submitted for 2025 - part of its celebration of a decade-long partnership with DMASA. This is a bold call to agencies to step up and...