South Africa, March 4 -- In today's digital landscape, a robust CRM system has become an essential addition to any organisation's technology stack. Many South African businesses are discovering that without a centralised CRM platform, they struggle to harness their customer data effectively and create meaningful engagement strategies. The impact of implementing the right CRM solution is significant as it results in an increase in sales, improvement in customer retention and drives alignment between marketing and sales. For businesses looking to scale and optimise their operations, adding a CRM platform to their existing technology stack is no longer optional - it's a strategic imperative for sustainable growth.

"Having experienced the tr...