South Africa, March 12 -- The partnership kicked off on 10 March with a unique TurboTax takeover episode, marking a new kind of brand integration on Netflix. The campaign, titled "Now This is Taxes," featured a custom video starring WWE Superstars Rhea Ripley, Rey Mysterio, and Bron Breakker, blending the frustrations of tax season with the over-the-top energy of WWE. This is the first global custom campaign Netflix has created for a brand partner of WWE RAW, and the promotional content will run throughout the broadcast until 15 April, ensuring TurboTax stays top of mind for Americans during tax season.

21 Nov 2024

But TurboTax isn't the only brand making moves in the ring. Netflix has sold out its ad inventory for WWE RAW title sponsor...