South Africa, May 14 -- The news was reportedly announced in an internal memo on 13 May, Tuesday, acquired by Campaign and AdWeek as well as several other publications.

Under the new structure, Grey global CEO Laura Maness will report directly to Ogilvy Global CEO Devika Bulchandan.

The move is part of a wider agency shake-up, according to Campaign.

In 2020, in a de facto merger, Grey became part of AKQA Group. It will now split from the Group.

Campaign quotes a WPP spokesperson saying, "AKQA and Grey have built their individual momentum, and as we prepare to welcome a new global CEO for AKQA it was a good time to look at the best structure to serve the needs of our clients.

"With Grey's award-winning creative roots and AKQA's design...