South Africa, April 4 -- Strategic step

The acquisition is a major strategic step forward for WPP's AI-driven data offer, giving WPP and its clients immediate access to the industry's largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.

InfoSum's patented cross-cloud data collaboration technology allows companies to generate audience intelligence by making it possible to connect data sources across the marketing ecosystem without moving or exposing data. By integrating InfoSum's capabilities with WPP Open - WPP's intelligent marketing operating system - WPP clients can safely unlock the full potential of their customer data, enriched through advanced AI.

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