South Africa, Aug. 14 -- The new-look store is the first full-line store - integrating food, fashion, beauty and home - that expresses the Woolies next generation store concept, but for the brand, this is just the beginning.

The new store concept is designed to evolve and is a signal for where the business and brand is heading - reimagining the future of retail through the customers' eyes and guided by what Woolies shoppers value most.

Woolworths Tygervalley's relaunch follows closely on the heels of the brand's recently introduced Food Emporium in Durbanville and forms a key part of the retailer's strategy to roll out stores that deliver elevated, personalised experiences, designed to set Woolworths apart in an increasingly competitive...