South Africa, Jan. 28 -- The award recognises Woolworths' distinctive approach to brand-owned storytelling, underpinned by an integrated in-house content model and a strong long-standing partnership with Media24 Advertising & Content Marketing (ACM).

In addition to being named Best In-house Agency, Woolworths received further accolades for its purpose-led campaign This Apple Can Save the World:

"Our content marketing team exists to tell the stories that make Woolworths the most-loved brand in South Africa" says Cathy Lund, executive content director at Woolworths. "As an in-house team, we unite business strategy, brand, creative and content expertise around a single mission: delivering audience-first storytelling that is strategically g...