, Jan. 10 -- The major streaming services - Amazon, Netflix, Hulu, Disney+ and Max - have all announced rate hikes and new advertising policies.

As I show in my new book, "24/7 Politics: Cable Television and the Fragmenting of America from Watergate to Fox News," the streaming boom that has imperiled cable television is actually built upon the very same business model that made television viewers pay for monthly subscriptions decades ago.

Like their cable predecessors, streaming companies have lured people in with promises of a better and cheaper viewing experience. Now that they have a robust subscriber base, they're in the process of raising rates while also introducing more commercials and bundling programming to make customers pay m...