South Africa, June 24 -- That's why the Independent Agency Search & Selection Company (IAS) Agency Credentials Award exists - to spotlight agencies that get it right. Winning credentials aren't copy-and-paste decks of recycled slides and award logos. They're built with intention, designed to tell a clear and compelling story. As Jonty Fisher, SVP of Publicis Groupe Africa, says: "Credentials are a critical silent salesman. While every agency has them, very few actually stand out."

This isn't about stitching together your best work into a flashy reel. It's about who you are. Why you exist. How you think. What makes you unmistakably you. This is where the sizzle reel earns its name. But not the kind that merely flexes your creative muscles...