South Africa, Sept. 22 -- The session asked a timely and provocative question: Is the industry ready for Africa's Gen Z audiences?

With Gen Z representing over 60% of Africa's population under 25, their influence is reshaping marketing, media, and brand strategy across the continent.

The debate featured powerhouse leaders including Khensani Nobanda (Nedbank Group), Ammarah Issufo (Unilever), Kerryn Greenleaf (AB InBev), Farah Mehdi (TikTok), Senamile Zungu (Kantar), Moyin Ororuntoba (EDC Squared), and a fireside chat with Monalisa Zwambila (Riverbed Agency) moderated by Renissa Gounden (Kantar Consulting).

Key takeaways

The debate surfaced critical insights for brands navigating Gen Z engagement:

Polls conducted before and during the...