South Africa, Aug. 21 -- Despite temperatures of around 30degC, Palmer had fans throughout the MetLife Stadium crossing their arms and rubbing them up and down in a shivering motion after each of his goals in Chelsea's recent Fifa Club World Cup final triumph.

Palmer's signature shivering celebration has become a global phenomenon ever since he debuted it in December 2023. It has found its way onto Grand Slam and NBA courts, Olympic tracks, graduation stages, and now even into the UK and EU trade mark registries.

After firmly cementing the celebration as his own on the pitch, Palmer is now looking to monopolise its commercial use off the pitch by filing trade mark applications for it - in the form of a so-called motion mark.

Motion mar...