South Africa, Feb. 17 -- We are reminded that ad spend is down and pressure is up, that Google is taking over the world, and that there is no talent left in the industry. That procurement is the enemy and that clients don't pay for good work anymore. Doom and gloom, with a sprinkling of doom and gloom on top of it.

This year, I celebrate 25 years of working in the media industry. Quite to the contrary, I am actually filled with newfound optimism and gratitude for this wonderful industry I am privileged to be part of.

So, if you are young and looking for a cool career path to follow, read on. If you have worked in media for longer than you can remember and need a boost, read on as well!

Over most media people's careers, they will work a...