South Africa, Dec. 9 -- South African brands and companies that rely solely on traditional media are leaving audience, influence, and revenue on the table.

Live streaming platforms such as Algoa FM's live stream, are powerful tools for fine-tuning advertising budgets to connect more closely with your target market.

A whole new world of data becomes immediately available to you. Platforms like Algoa FM's iono.fm turn every listener into a traceable, actionable data point.

We can measure how long they've listened, to which show, to what segment, on which device, in which province or city, and even which advertiser's spot they skipped (or didn't).

This is not just numbers. It's pure gold for your sales strategy.

Listeners connect with A...