South Africa, Feb. 14 -- According to Hestelle Robinson, CEO of Homemakers Fair, who has nearly 30 years' experience in the exhibition industry, live events remain a crucial part of any marketing mix. "In today's fast-paced world, time is one of our most valuable assets. Visitors to exhibitions like Homemakers Fair choose to spend their time with us, actively seeking new products and solutions to meet specific needs," she explains.

Robinson explains that exhibitions provide direct access to a highly targeted audience, allowing brands to engage, spark conversations, gauge interest, and gather real-time feedback - all in one venue. As a leading experiential marketing platform, Homemakers Fair continues to set the pace for first-quarter sal...