South Africa, Nov. 3 -- Today's consumers don't just buy products. They seek to deeply understand their options and advantages before making decisions. That's why education-led growth (ELG) is fast becoming one of the most effective, scalable, and ethical strategies for building sustainable business success.

Over time, education builds credibility and fosters strong, trust-based relationships with consumers. Education-led growth transforms learning into a powerful growth engine. Instead of leading with persuasion, companies lead with meaningful information. "It's not about the hard sell," says Michael Gullan, CEO of G&G Advocacy, an e-learning consultancy that helps organisations drive growth through education. "It's about building smart...