South Africa, Nov. 26 -- Hosted by Marcel Swain, managing director of dentsu X, the episode brings together multi-award-winning artist, entrepreneur and cultural tastemaker Sizwe (Reason HD) to unpack the true meaning of culture and its role in shaping brands.

From music and gaming to advertising and brand strategy, Sizwe argues that culture isn't something brands can simply bolt on. It's a way of life and a powerful tool for connection. Using a vivid car analogy, he explains how brands can select the right 'vehicle' to reach their audience, respect the value of culture, and invest in the relationships rather than transactional fixes.

"Culture isn't a trend to chase, it's the foundation of relevance. This conversation challenges brands ...