South Africa, Dec. 19 -- As we stand on the brink of the new year 2026, the industry has moved beyond simple media relations, and we're dealing with the peak of the Creator Economy, the complexities of Generative AI, and a global audience that demands radical transparency.

The centre of gravity is shifting. So who is rewriting the playbook? Who is turning communication into a business asset?

We've curated a list of 10 PR professionals to watch in 2026. This list is unapologetically African-led because, in 2026, Africa isn't just a part of the conversation; it is the conversation.

10 PR professionals to watch in 2026

Why watch? Watch him in 2026 to learn how to build sovereign narratives, telling your own story before someone else tell...