South Africa, March 7 -- One of the standout findings: automotive brands collectively spent over R593m on advertising during this period, with 106,739 placements across television, radio, and print. While TV remains the go-to platform, brands are increasingly shifting investments to social media and radio, signalling a change in how they engage audiences.

To ensure an objective view of the industry, this analysis includes a broad selection of major automotive brands from various geographical regions, offering a balanced reflection of the sector's competitive dynamics rather than a curated shortlist of top performers.

Want to see where your brand stands in the industry? This exclusive report delivers a deep dive into advertising trends, ...