South Africa, Feb. 26 -- Do you know:

The thought behind, and execution of, each of these is critical to a quality project and providing insights your business can action. We think too few questions are being asked by clients, and of research suppliers, on each issue.

We all know the way a project is conceptualised and designed is essential to a quality outcome. This is especially needed in times of change. Clients and Suppliers need to spend more time upfront understanding what the real issues are that need to be investigated, what different stakeholders' needs are and what we intend to do with the research once we have it. Let's not jump in and "do some research" because projects were done before OR because others do them, and the wor...