South Africa, Sept. 19 -- Their bright yellow messages have popped up on digital out-of-home (DOOH), on the road, at taxi ranks, and in gyms and malls.

The lines include:

The self-proclaimed "OG Influencer" has taken over.

The yellow-clad OG is already making noise on LinkedIn, Instagram and Facebook with lines like #nohashtagsneeded.

The question remains: who's behind the attitude?

For now, the mystery is part of the magic. The OG Influencer isn't asking for likes or shares - it's demanding attention in the real world, reminding us all who the original influencer really is.

Stay tuned. The OG is just getting started.

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