South Africa, May 27 -- This white paper is your blueprint for building smarter, sharper location-based campaigns that reach the right person, in the right place, at the moment they're most likely to act.

High-intent zones are not just areas with heavy foot traffic. They are behaviour-rich environments where physical movement and digital engagement intersect with user intent.

These are the locations where consumers are most likely to consider, interact with, or act on your brand's message, whether online, in-store, or both.

Together, these insights show you not just where to focus and who to target, but also whether additional media investment is justified, particularly in high-saturation zones where poor sentiment may be limiting retu...