South Africa, Feb. 9 -- Andrew Ackah, CEO of dentsu Ghana, is ready to aggressively pursue new business opportunities and draw inspiration from his team as they approach uncertain times.

What are the priorities for your business or region?

It is critical that we harness the opportunities within the entire value chain of marketing communications. We have media and creatives and we need to make sure we are leveraging every opportunity within those areas.

Secondly, excellent client service by both leadership and client-facing account teams. Everyone must lead appropriately within the value chain to service our clients, who will demand a lot from us in 2021. There's a growing trend to demand more value for less, so we need to understand cl...