South Africa, June 3 -- South Africa, with its diverse voices and audiences, presents unique opportunities and challenges when it comes to influencer marketing.

The power of celebrity influencers

Celebrity influencers, with their massive followings and established fame, are often the go-to choice for brands aiming for maximum visibility.

When a celebrity like Trevor Noah endorses a brand, it generates immediate buzz and global recognition.

Example: Trevor Noah endorsing a global tech brand like Microsoft creates international buzz and instant recognition.

Ntokozo Nhlanhla 12 May 2025

Nano influencers: authentic and relatable

In contrast, nano influencers - those with fewer than 10,000 followers - focus on authenticity and niche aud...