South Africa, July 2 -- South Africa's cash-strapped consumers are not just concerned about pricing when grocery shopping, but also about the measures taken by retailers to ensure shopper safety during the Covid-19 pandemic. This is according to a new report published by BrandsEye, using consumer insights from rewards programme Bonsella.

The report analyses BrandsEye's social media data and Bonsella's consumer survey data to assess shifts in buying habits and consumer priorities during the pandemic. Bonsella is a consumer rewards programme located in 150 tier 2 independent retailers across South Africa. The programme rewards customers with instant airtime to their mobile phones.

Commenting on the report findings, BrandsEye chief executi...