South Africa, June 9 -- BrandMapp is South Africa's largest survey of the country's tax paying base, drawing data every year from more than 35,000 adults living in households with a monthly income of R10k +. Spanning Gen Z to Boomers and older, BrandMapp's insights reveal that traditional media does continue to hold ground in the challenge by digital media offerings. For instance, Dstv (63%) is still more popular than Netflix (58%), and there are still slightly more SABC viewers (33%) than daily YouTube viewers (31%) amongst the South African consumer class.

Brandon de Kock, director of Storytelling at BrandMapp says, "What we must bear in mind is that legacy media is not necessarily so "traditional" anymore. Especially, when it comes to...