South Africa, April 3 -- The event was born from an industry frustration that, in many organisations, marketing, product, and data teams work in silos. This fragmented approach often results in missed opportunities and disconnected strategies. The Growth Gathering set out to address this by fostering conversations around unifying data, breaking down process barriers, and focusing on delivering true customer value.

Kelvin Jonck, CEO of YOUKNOW Technologies, highlighted the need for a mindset shift. "Growth isn't just about chasing conversions or downloads. It's about understanding the moments when customers experience real value and ensuring that every part of the business is aligned to deliver those moments consistently."

A key focus wa...